Battlecards

When your prospect says "we're already looking at Horizon3."

Every partner meets the same two names. Here is the honest comparison, including where they beat us, and the language that wins the accounts a firm your size should be winning.

SIEGE vs. HORIZON3

They automated the pentest. They forgot the partner.

Horizon3 is a real platform with real traction. The wedge is not the tech, it is who they built the channel for and what they leave you to do alone.
Axis
Horizon3 / NodeZero
SIEGE
Who the channel serves
Built for CDW, Optiv, NCC Group. You compete against national partners for the same deals.
Built for regional and boutique firms: pen testers, MSSPs, MSPs, VARs. You are the strategy, not a tier.
Pricing
No public price. Demo-gated, per-asset, roughly $18.6K to $60K a year.
Program terms in the first conversation. No demo gate before you learn what the deal looks like.
Marketing support
Portal, whitepapers, a bi-weekly group call. You build your own campaigns.
We are an extension of your GTM team. Outbound, lead magnets, wireframes, 48-hour SLA.
Provenance
Commercial product, commercial pedigree.
Forged under DARPA CASTLE, validated through DoD training exercises, built by TS/SCI-cleared operators.
What the AI actually is
Autonomous pentest engine. Effective, but you are buying the tool, not the tradecraft behind it.
Specialized neural networks trained with reinforcement learning on real offensive tradecraft, developed over three years of DARPA-funded research.
Governance
Guardrails exist, but agent behavior is not a customer-defined policy surface.
A cyber control plane. Customer-defined policies, constraints, tools, and human approval points.
Run cost
Per-asset pricing, and cloud-side compute you do not control.
Runs on commodity CPUs with no continuous LLM inference cost.
Lead generation
You are handed a tool and left to fill your own pipeline.
Exposure Gap survey, white-labeled to you. 71% of completers convert to SQL.
The kill shot

"Horizon3 will sell you the same tool they sell CDW, then leave you to market it alone against CDW. SIEGE builds your pipeline for you and protects your territory in writing. Ask them who else in your city has a NodeZero license."

Competitor details are from public sources as of mid-2026. If any of it has changed, tell us and we will correct it rather than leave a flattering error on the page.

Why the fit matters

They built their programs for the mega-partners. We built ours for you.

Horizon3 sells through CDW, Optiv, and NCC Group. Armadin goes to market inside CrowdStrike Falcon and Palo Alto's Unit 42. If you are a regional pen test firm, MSSP, MSP, or VAR, you are a line item in someone else's mega-deal.

The big-vendor channel

You get a portal login and a group chat invite
You build your own GTM motion, or you do not go to market
You compete against their national partners for the same deals
You are one of thousands, ranked by volume
Enablement is a bi-weekly group call

The SIEGE channel

You get a GTM team that builds your campaigns and works your pipeline
Outbound and lead-magnet support within 48 hours
Territory protection in writing at Select and above
You are a named partner with a named channel manager
Enablement is white-glove and specific to your accounts
Let's build the agreement

Take the argument into your next deal.

Apply in two minutes and the full battlecard library, objection handling included, comes with onboarding.

Not ready to talk? Save a seat at the October 1 partner briefing, no obligation.

Operated responsiblySIEGE operates to the principles ofNIST AI RMFEU AI ActISO 42001
Protected territory, DoD-grade validation to sell, and a GTM team that builds your campaigns. Applying takes two minutes.