SIEGE PARTNER PROGRAM

Build a $1M+ SIEGE practice. Keep the margin.

SIEGE is the only adversarial exposure validation platform born under DARPA and deployed across DoD. Resellers who get in early own the category in their markets.

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3
Partner tiers
25–45%
Founding margins
<10 days
Time to first revenue
71%
Survey-to-SQL conversion
THE MARKET SHIFT

Annual pen tests are a commodity. Continuous validation is the new standard.

Your customers buy pen tests because it's what they've always done. SIEGE lets you upgrade that conversation to a subscription that's defensible in every audit, every board meeting, every renewal.

Annual pen test / scanner era

—Point-in-time snapshot — stale on day one
—Scripted attack libraries vs. real adversary logic
—CVSS scores, not exploitable paths
—One-time invoice, then silence until next year
—No evidence your controls actually hold

SIEGE continuous exposure validation

→Always-on validation that tracks drift in real time
→Prioritized, exploitable exposure mapped to MITRE ATT&CK
→Proof of exploitability, not theoretical CVSS scores
→Recurring subscription you renew and expand every year
→Dated, auditable evidence for boards and regulators
WHY SIEGE, AND WHY NOW

The other guys built their programs for the mega-partners. We built ours for you.

Horizon3 sells through CDW, Optiv, and NCC Group. Armadin embedded itself inside CrowdStrike Falcon and Palo Alto's Unit 42. If you're a regional MSSP or a boutique VAR, you're a small line item in someone else's mega-deal. With SIEGE, you're the whole point.

The big-vendor channel

—You get a portal login and a Discord invite
—You build your own marketing, or you don't market
—You compete against national partners for the same deals
—You're one of thousands, ranked by volume
—Enablement is a bi-weekly group call

The SIEGE channel

→You get a marketing team that builds your campaigns
→Outbound and lead-magnet support within 48 hours
→Founding margins that reward you for producing, not for size
→You're a named partner with a named channel manager
→Enablement is white-glove and specific to your accounts
WHAT MAKES SIEGE DIFFERENT

Company. Product. Price. Service. We win on all four.

Not a feature list. Four categories where SIEGE is structurally different from Horizon3 and Armadin, the two names your prospects will bring up.

Company01
They were built to sell to the Fortune 100. We were built to make you win.
Horizon3 and Armadin were founded by ex-NSA and ex-Mandiant operators chasing the largest enterprises on earth. Their channel exists to feed that machine. SIEGE was built for the regional and boutique provider on purpose. You're not an afterthought in our model. You're the model.
Product02
They run scripted playbooks. SIEGE runs autonomous AI agents that learn.
Scripted BAS tools replay known techniques against isolated sensors. SIEGE deploys reinforcement-learning agents across live environments, chaining real techniques the way a skilled adversary does — generating novel attack paths your existing tools have never seen. That's the DARPA CASTLE pedigree, not marketing copy.
Price03
They charge enterprise SaaS rates. SIEGE is priced for your customers to say yes.
Horizon3 and Armadin price for the Fortune 500 deal. SIEGE is designed for the mid-market and regional buyer — the customer you actually have — with flexible packaging that fits inside a CISO's discretionary budget without a board approval cycle.
Service04
They hand you a partner portal. We hand you a pipeline.
SIEGE's channel team co-creates outbound campaigns, writes battlecards specific to your verticals, runs joint webinars, and provides a co-branded Exposure Gap survey your reps can put in front of prospects tomorrow. We are your marketing department until you need one of your own.
PARTNER ECONOMICS

Model your margin before you talk to a single customer.

Move the sliders. This is illustrative, but it's built on the program terms below.

Your book of business

Estimate what a SIEGE line adds to your practice.

Customers you'd attach SIEGE to15
Avg annual contract / customer$36k
Partner tier
Your annual recurring margin
$189,000
Customer-facing ARR you influence$540,000
Your margin @ Select tier35%
Renewal margin, year 2 (est.)$170,100
Illustrative only. Assumes ~90% gross renewal and margin applied to partner-sourced ARR. Final terms set in your partner agreement.
PROGRAM TERMS

Three tiers. Clear rules. No surprises.

These are proposed starting terms. They exist so you can see the shape of the deal before you get on a call.

Benefit
Registered
Select
Elite
Base margin on partner-sourced ARR
25%
35%
45%
Deal registration protection
60 days
90 days
120 days
Renewal margin retained
20%
30%
40%
Marketing dev funds (MDF)
—
2% of ARR
5% of ARR
Not-for-resale demo tenant
Shared
Dedicated
Dedicated + custom
Territory / vertical exclusivity
—
By deal
By vertical
Dedicated channel manager
—
Shared
Named
Annual commitment to reach tier
None
$150k ARR
$500k ARR
TIME TO FIRST REVENUE

From signature to first customer POC in ten days.

No heavy integration lift. Here's the path every new partner runs.

1
DAY 0
Sign & register
Countersign the partner agreement and get portal + demo tenant access.
2
DAY 1–3
Enablement
90-minute technical + sales enablement. Battlecards and demo script in hand.
3
DAY 3–5
Register first deal
Log your first opportunity and lock 90-day protection.
4
DAY 5–8
Run the assessment
Stand up a customer Exposure Gap POC in their environment.
5
DAY 8–10
Deliver findings
Present exploitable exposure. Convert POC to subscription.
GO-TO-MARKET SUPPORT

We are your marketing department.

When SIEGE says we support your go-to-market, this is what that means: real assets, built for your accounts, ready within 48 hours of signing.

Battlecard

SIEGE vs. the incumbents

Positioning against annual pentest, scanners, and legacy VM. Objection handling for the Horizon3 and Armadin conversations.

Lead magnet

Exposure Gap Assessment

Your white-labeled interactive diagnostic. Completers self-identify their risk — 71% convert to SQL in our campaigns.

Outbound engine

60-day pipeline campaign

Persona-segmented sequences for the CISO, IT director, and compliance lead. We write them. You send under your brand.

Partner deck

Board-grade presentation

15 pages covering the market shift, four differentiators, economics, and battlecards — built to present, share, or hand to a prospect.

Demo tenant

Live environment for prospects

Dedicated or shared SIEGE instance to run customer POCs and live demos without touching their production environment.

Joint webinar

Co-hosted pipeline event

SIEGE co-produces the event and helps drive the room. You co-host. Fill your webinar and your pipeline in 60 days.

READY TO APPLY?

Founding partner slots are limited. Get in early.

We're selective. We take on partners we can actually make successful — which means we don't take on everyone. If you're a regional MSSP or boutique VAR with active customers in DIB, SLED, healthcare, or financial services, let's talk.

Apply to PartnerCall 503-686-9202